Sunset Oasis

Objective:

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Studio Aere was commissioned to design the visual identity and digital home for a luxury vacation property in Palm Springs. The objective was to create a calm, elevated brand rooted in the soft desert light, spa-like stillness and curated privacy that defines the guest experience.

Our scope includes:
– Brand identity design & tone of voice
– Naming exploration
– Web concept & UX structure
– Strategy for long-term digital visibility and bookings

Launching in August 2025, the site aims to position Sunset Oasis as a premium alternative to mainstream rental platforms.

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